According to Statista, there are over 3.9 billion email subscribers worldwide, with that figure predicted to rise to 4.3 billion by 2023. According to the same survey, over 293.6 billion emails are sent and received each day.
Furthermore, according to a DMA survey, every $1 spent on email marketing yields an average return of $42. That is why it is critical to write subject lines that are interesting enough to get visitors to click through. In fact, 47% of marketers claim they test alternative email subject lines to improve the performance of their emails.
What constitutes an effective email subject line?
1. Urgency
Generating a feeling of urgency is an effective technique to motivate others to act. You may achieve a similar impact by strategically structuring your topic lines.
Viewers scanning through their inbox will click to see what they can buy in that window of time if you provide a definite start and finish date for a particular offer or promotion. Merely saying "limited time offer" in your subject line gives a sense of fear of missing out.
2. Curiosity
It's important to keep some element of mystery, especially if it piques the recipient's natural curiosity and interest. These can result in a greater open rate since they necessitate opening the email to obtain additional information. But make certain that the subject line, although intriguing, is consistent with your brand. If it's too cryptic, it can be mistaken for spam.
3. Offers
This is when the advantage of opening a specific email comes into play. People, after all, enjoy new items and experiences, especially when they are free or heavily reduced. Begin by mentioning it in your subject line.
4. Personalization
Because no two email subscribers are the same, the emails you send to them should not be either. Marketers have never had more opportunities to learn about their subscribers' interests, occupations, or general (dis)likes. Hence, when you provide them stuff, tailor it to the person on occasion.
5. Relevance and Timeliness
Using email subject lines that contain popular subjects or recent headlines, similar to pique your audience's interest, may help you build your brand as an expert within your business – and can force people to click to read.
6. Name Recognition
You may spike your audience's attention by integrating the names of renowned, famous personalities in your material if you understand their preferences and interests.
How to write subject lines that convert
1. Keep short and sweet.
Email subject lines that are too lengthy will be chopped off, especially on mobile devices. With up to 46% of email openings occurring on mobile, we recommend using subject lines of less than 50 characters to ensure that individuals scanning your emails read the whole message.
Examples:
- The wait is finally over.
- Here's What You've Been Missing.
- Save Money by Staying on the Couch.
2. Make use of action verbs.
The thing with using action verbs in your subject lines is that it genuinely animates the language in a physical or mental state. It also has to do with how you utilize them to paint a vivid image in the minds of your readers in order to capture their attention.
Examples:
- Join Now and Become a Gardening Expert!
- Get Help Today to Expand Your Website's Reach.
3. Choose a well-known sender name.
The name recognition we stated before applies not only to the renowned, but also to the well-known. Be as human as possible when entering your sender name. When individuals check their inboxes, Stan@yourcompany.com is both welcoming and uninviting.
If you've already spoken with your recipients, use your own name as the sender's address — even if the email is technically coming from the company as a whole. The best image you can give your consumers is that they are dealing with you, the individual, rather than the complete company.
4. Making Exciting Offers
Every organization that wants to sell its products and services should constantly aim to thrill the recipient and be the carrier of good news. The goal is to pique their interest with a subject line that satisfies their want to learn more. Once you get their attention and make them interested, the likelihood of them clicking on your email increases dramatically.
Examples:
- Your 7-Figure Plan has arrived!
- Your discount is now available - Attached is a coupon.
5. Humor and pun intended
Humor is often welcomed, but it can be a double-edged sword if you get sloppy with your word choice and put out connotations that might truly offend someone. Always utilize generally acceptable comedy that does not discriminate against anyone.
Examples:
- Mom is going to like this.
- This is something you have in common with Elon Musk.
6. Make use of personalisation tokens.
Adding personalisation tokens in the subject line, such as name or region, creates a sense of rapport, especially when it's a name. Everyone enjoys hearing their own name. It also enhances the clickthrough rate: In reality, studies have shown that emails with the recipient's first name in the subject line have greater click-through rates than ones without.
But don't go too far with the personalisation. It can be unsettling. Nevertheless, these customized touches demonstrate that you know more about your receivers than their email address.
7. Instil a Feeling of Significance
If your email subject line does not include something relevant that may be regarded a topic of interest for your receivers, odds are they will never open your email. That is why you must constantly ensure that your subject lines have something meaningful to communicate to them.
Examples:
- 5 days until......
- Offer Ends in.....
8. Increase Curiosity
To capture their attention and click open to read your message, you must develop and inspire interest to learn more. Curiosity is human nature, which is why you must understand your audience and know their interests in order to build a subject line that piques their interest. As a result, you don't want to give too much away in your subject line; just enough to nudge them in the right direction.
Examples:
- Use This Strategy
- You Won't Believe What Happens Next.
9. Make no false promises.
Your email subject line promises the reader what you will provide in your message. Be sure you follow through on your offer — and don't try to get your email read by making misleading promises. Your audience will be irritated, and they will learn not to trust your subject lines, resulting in a lower open rate and a greater unsubscribe rate.
10. Make them feel special.
The psychology of exclusivity is quite powerful. When consumers believe they are on the inside, they experience a feeling of belonging, which fosters loyalty and encourages them to convert on your communications.
With the correct wording, you can make your receivers feel unique – and the result may be amazing.
Examples:
- An exclusive offer for you
- Just for our cherished customers
11. Numbers Have a Bigger Effect
It is a well-known truth that delivering relevant figures in your message is one sure-fire technique to attract your audience's attention. This suggests that you represent them with true knowledge of immense worth to them, which also contributes to your total attractiveness.
If your email subject lines convey essential information with the help of figures, as anybody would anticipate, you will be able to create a lasting impression on them.
Examples:
- 12 Business Tips That Would Help You Succeed
- 18 Deadly Sales Mistakes You Can Avoid
12. Questions that oblige
Our curious curiosity might often get the best of us. Individuals like questioning and challenging themselves to see how much they know about how things function. Providing them with a question that you would want to answer for them once they have read your email is a fantastic idea, but make sure that this strategy is handled appropriately and without being inappropriate.
Examples:
- Is this the sexiest marketing job?
- What is the greatest 2023 family car?
13. Tell a story
We all enjoy a little drama in our lives, which is how fake news media makes millions of dollars by making things appear more dramatic than they are. Nonetheless, we strongly advise you to stay with a real chain of events, as they might be just as exciting to pass by without a second glance.
Examples:
- How I Grew My Website to 1,000,000 Subscribers
- Real Story: From Pizza Delivery Boy to Restaurant Owner
14. Emphasizing the Importance of Time
There are moments when you may use words to create urgency in your audience, causing them to behave impulsively in the direction of your intended results. Phrases such as "breaking news" and "critical alert" might indicate that the issue you need to discuss with them is urgent.
Examples:
- Important Notice: How Your social media Is Being Monitored
- Purchase Now! Limited Stock!
15. Avoid using the sender name 'no-reply'.
Never use the email address "noreply@company.com." Never, ever use this email address. That not only makes it appear less friendly, but it also prevents people from adding your email address to their contact book.
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Also read brand Marketing Strategies
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